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Strategic Management
The Concept and Context of Strategic Management
Module 1
The Nature and Scope of Strategic Management
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- The need for strategic management
- Early uses of strategy
- Administrative theories: Max Weber
- Human relationships in management: Henri Fayol
- Human relationship movement: Maslow
- Structural views of strategy: Porter's contributions
- Resource-based view of the firm
- Henry Mintzberg
- Towards a definition of strategy
- Strategic management: what it is
- What does strategic management do?
- Strategic management: what it requires
- Application of strategic management
- Myths and criticisms of strategic management
Module 2
The Process of Strategic Management
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- The value of frameworks in strategic management
- The process of strategic management
- Why organisations lose competitive capability
- Approaches to the practice of strategic management
- The strategic management process: technical/sociocultural perspectives
- Language of strategic management
- Ethical frameworks
- The strategic information system
- Strategic thinking
- Towards an integrated conceptualisation of strategic management
Module 3
Strategic Capability: Decision Making, Performance Management and Leadership
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- Strategic capability
- Strategy and decision making in organisations
- Strategic decision-making process
- Issues in strategic decision making
- Developing a strategic decision-making process
- Strategy and performance management
- Leadership and strategic management
- Strategy, the board and corporate governance
- A practical model of leadership
- Leadership roles
- Learning and strategic leadership
- Leadership and change management
- Strategic leadership style
- A managerial perspective on ethics
Strategy Analysis and Direction Setting
Module 4
Organisational Mission: Vision, Purpose and Values
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- Mission: a statement of organisational aspirations
- Vision statement
- Purpose statement
- Values statement
- Optional components of a mission statement
- Evaluating mission statements
- Mission statement versus sense of mission
Module 5
Analysing the External Environment
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- Process for analysing the strategic environment
- External or internal analysis
- Components of the strategic environment
- Macroenvironment
- Industry analysis
- Customer analysis
- Competitor analysis
Module 6
Environmental Turbulence and Strategic Management
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- Building a flexible organisation
- Identifying a turbulent environment
- Is turbulence a problem or a predicament?
- Concept of strategic flexibility
- Creating strategic flexibility
- Commodification and the creation of value
- Scenario analysis
- Strategic windows
- Analysis of opportunities and threats
Module 7
Internal Analysis: Organisational Skills and Resources
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- What is an organisational resource?
- Identifying and analysing internal skills and resources
- Organisational strengths and weaknesses
- Shareholder value analysis
- Approaches to quality management
- Concept of the value chain
- Linking resources to value creation
- Critique of traditional approaches to analysing internal skills and resources
- FPC resource matrix
- Identifying core competencies
Module 8
Formulating Strategic Objectives
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- Common mistakes in formulating objectives
- The source of strategic objectives
- Scope of strategic objectives - the Triple Bottom Line (TBL)
- Attributes of strategic objectives
- Linking strategic objectives to strategies and action plans
- Establishing priorities for strategic objectives
- Key result areas (KRAs)
- Key performance indicators (KPls)
- Establishing and validating strategic objectives
Strategic Choice
Module 9
Corporate Strategy Alternatives: Managing Organisational Scope
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- The elusive 'right' strategy
- Analysis of competitive advantage
- Strategic gap analysis
- Levels of strategy
- Framework for developing corporate strategic alternatives
- Corporate strategic alternatives
- Quadrant 1 Market penetration, continuation, consolidation and divestment
- Quadrant 2 Product development, product extension and vertical integration
- Quadrant 3 Market development, market extension and international markets
- Quadrant 4 Diversification alternatives
- Methods of pursuing alternative strategies
Module 10
Business-Level Strategy Alternatives: Managing A Competitive Profile
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- Generic competitive strategies
- Choosing a generic strategy
- Value analysis and business-level strategies
- Specific business-level strategy alternatives
- Competitive strategies in different industrial contexts
- Competitive strategies in the public sector
- Choosing a competitive strategy
Module 11
Evaluating and Choosing Strategic Alternatives
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- Need for strategy evaluation
- Strategy evaluation criteria
- Evaluating corporate-level strategies
- Corporate strategy evaluation models
- Detailed screening of strategic alternatives
- Alternative method of allocating priority to strategies
- Impact of alternative strategies on stakeholders
Strategy Implementation and Strategic Performance Management
Module 12
Strategy Implementation
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- Key issues in strategy implementation
- Strategy implementation element 1: resource management
- Strategy implementation element 2: organisation structure
- Strategy implementation element 3: organisational systems
- Strategy implementation element 4: corporate culture
- Strategy implementation and risk management
- Strategy implementation and integrated performance management
- Why strategy implementation fails
Module 13
Managing Strategic Change
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- Change and the strategic management process
- Common change conditions
- Change at different levels of strategy
- Alternative approaches to change management
- Model of strategic change
- Resistance to change
- Innovation and change management
Module 14
Assessing Strategic Performance
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- Overview of strategic control
- Strategic performance and 'drill-down' analysis
- Assessing 'successful' strategic performance
- Integrating corporate- and business-level strategy assessment
- A strategy evaluation framework
- The balanced scorecard
- Implementing strategic controls
Module 15
Developing the Strategic Plan
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- Characteristics of 'good' strategic planning systems
- Strategic plan development
- Developing a successful strategic plan
- Integrating strategic, business and individual performance planning